Mastering AI-Driven Search with Yext Scout: A Webinar to Boost Your Brand Visibility in EMEA

Brands are navigating customer discovery and product learning in a transformed landscape, with the shift from conventional search to artificial intelligence (AI) search, AI agents, and beyond. This evolution demands brands to adapt to this new paradigm.

Yext Scout, an AI search and competitive intelligence agent, debuted earlier this year, aimed at enhancing brand visibility and revealing critical insights into the rapidly evolving AI-driven search platforms, alongside traditional searches.

Scout is a component of Yext, a leading platform for brand visibility. It delivers performance benchmarks compared to a brand’s local competitors and offers intelligent recommendations that can be implemented in real-time.

On 24 September at 1pm BST / 2pm CEST, Yext will host a webinar titled ‘Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms’. This event aims to explore the significant impact AI has had on search behavior and discuss how Scout can assist marketing professionals.

In today’s digital world, platforms such as ChatGPT, Gemini, Perplexity, and recently, Grok, hold substantial influence over consumers’ interactions with brands. These platforms frequently place AI discoveries at the top of pages, replacing traditional search engine results with conversational answers that minimize users’ need to sift through potentially unreliable results.

To optimize their content and achieve optimal rankings in these emerging channels, brands require guidance. The 24 September webinar will assist brand and marketing professionals in improving visibility, monitoring and tailoring sentiment, and measuring performance across social media, reviews, and local listings.

We invite you to participate in this exclusive session on 24 September at 1pm BST / 2pm CEST.